A visibility scorecard is a read of where a business stands before anyone sells a campaign. It looks at the Map Pack, classic search and the AI engines customers are already asking.
The point is to see the gaps in one place. Missing from the pack a mile from the office. Absent when someone asks an AI for a recommendation. Outranked by a competitor with fewer reviews but a cleaner citation record.
What the score is made of
- Map Pack coverage across the service area, not one pin in the city center.
- Review volume, recency and whether anyone replies.
- Citation consistency for the name, address and phone number.
- AI answer presence for the prompts that match real demand.
- The pages those engines cite, and whether the pages are yours.
What happens after the number
The score is the start of the work, not the deliverable. A useful scorecard names the first fixes: the category that is wrong, the neighborhood where the pack drops off, the prompt where a competitor is the only name mentioned.
- Confirm the business is the same entity everywhere it appears.
- Repair the profile and citation gaps that suppress the Map Pack.
- Publish the pages AI engines can actually cite.
- Measure the prompts again and keep the ones that moved.
That is the audit Signis runs before an engagement. The free scorecard is the same view, scoped to your site.