Google Business Profile
Categories, services, attributes, photos and posts tuned to the searches you want to win.
Core service
AI & Local Search Optimization
How we get local businesses into the Google Maps 3-pack and into the answers ChatGPT, Perplexity and Gemini give.
Google Maps & Local Pack
Six levers that decide the 3-pack
Google ranks local results on relevance, proximity and prominence. We work every lever that feeds those three.
Reviews
A steady review flow, keyword-rich responses and rating velocity the local algorithm rewards.
Citations & NAP
Consistent name, address and phone across directories, data aggregators and industry listings.
Local landing pages
Service-area and location pages that prove relevance for each city and neighborhood.
Geo-grid tracking
Rank measured on a grid across your service area, not from a single zip code.
Local links & mentions
Chamber, sponsorship, press and partner links that build local prominence.
AI search engines
How we get you recommended by AI
Each assistant chooses sources differently. We optimize for how each one actually builds its answer.
ChatGPT
How it picks sources
Draws on its training data and live web results, favoring brands mentioned consistently across trusted sources.
What we do
Entity consistency, third-party mentions, and pages written as clear, quotable answers.
Perplexity
How it picks sources
Searches the live web for every answer and shows its citations, so being a citable source is everything.
What we do
Fact-dense pages, structured data, and placements on the sites Perplexity cites for your category.
Gemini
How it picks sources
Leans on Google’s index, Business Profiles and reviews, so local signals carry straight into its answers.
What we do
Business Profile strength, review sentiment, and schema that connects your site to your listing.
Same question, two businesses
What customers see when they ask AI
A plumber with a strong website but no AI or local optimization, next to a Signis AEO client. Same prompt, same assistant.
Traditional SEO only
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AI
Signis AEO client
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AI
Full comparison
Traditional SEO vs. AI & Local Search
Traditional SEO still matters. It just stops at the search results page. Here is what changes when the goal is to be picked on the map and recommended by AI.
| Factor | Traditional SEO | AI & Local Search · Signis AEO |
|---|---|---|
| Goal | Rank a web page on page one | Be the business named in the Map Pack and in AI answers |
| Where customers see you | Blue links in search results | Google Maps 3-pack, AI Overviews, ChatGPT, Perplexity, Gemini |
| Primary signals | Keywords, backlinks, page speed | Entities, reviews, citations, proximity, structured data |
| Content format | Long-form keyword pages | Concise, quotable, fact-based answers |
| Google Business Profile | Often out of scope | Fully optimized, posted to weekly |
| Reviews | Not addressed | Generation, response and sentiment strategy |
| Citations & NAP | Occasional directory listings | Consistent NAP across directories and data aggregators |
| Rank tracking | One keyword position, one location | Geo-grid rank across your service area plus prompt-level AI mentions |
| Reporting | Traffic and rankings | Calls, direction requests, AI citations and leads |
FAQ
AI & Local Search questions
What owners ask us most before starting.
Find out if AI recommends you
Get a free scorecard with your Map Pack rank grid and a check of what ChatGPT, Perplexity and Gemini say about you.